How to Start Using Corporate Hoodies

Using branded items to promote your company can be a highly effective marketing tool for businesses of all sizes. On the one hand, you can create some goodwill with a stranger or augment that with an existing customer right off the bat, by gifting them something for free that will add practical or aesthetic value […]

Why Personalised Baby Grows are the Best Thing Since Sliced Bread

As if babies weren’t already cute enough, clothing manufacturers have taken the adorability factor up to the next level with the baby grow. First invented in the 1950s by an Austrian-American named Walter Artzt, these utterly charming one-piece suits have been keeping babies comfortable, warm and impeccably stylish for well over half a decade. Now, […]

The best way to Utilise Keyrings

Using branded merchandise to promote a business is a tried and tested technique that has helped countless companies spread the word about their services and expand their customer base. As one of the founding members of the corporate giveaway scene, keyrings have consistently ranked among the top 10 most popular promotional items for decades. Small, […]

Why your Marketing Never Works out the Way you Plan – and What to do About it

With the online marketplace a truly global entity, it’s difficult for any company to achieve their marketing goals and stay ahead of the competition. That’s especially true for fledgling entrepreneurs and underfunded start-ups looking to get their foot in the door and increase their share of the market. For that reason, a well-thought-out marketing strategy […]

What are the best corporate giveaways for branding?

Corporate giveaways can be an ingenious method of strengthening your company’s brand, attracting new customers and satisfying existing ones. After all, who doesn’t love receiving something for free? Indeed, in many cultures around the world, giving gifts comprises an integral facet of any business transaction, while research shows that promotional products boost conversion rates by up to […]

What are the best promotional items that we can buy online?

If you’re not already employing promotional items in your marketing strategy, what are you waiting for? Research shows that adding giveaways and freebies adorned with your company name or logo can boost the effectiveness of your overall advertising campaign by as much as 44%… is that an advantage you can afford to do without? Fortunately, there […]

What are the best promotional items for corporate events?

Corporate events are great places for achieving greater brand exposure, showing off your wares and services to potential clients and retaining the loyalty and favour of existing ones. While these affairs provide a superb platform for networking and relationship-building, the marketing opportunities offered at corporate events should not be forgotten or underestimated, either. In particular, […]

What Could be a Good Promotional Item to Promote a Startup?

With the modern marketplace a truly global animal, staying competitive is difficult for any business, even multinational corporations at the top of the food chain. Fledgling startups looking to gain a foothold in the industry are really up against it, faced with the daunting challenges of a highly aggressive climate, a modest customer base and […]

How Promotional Notebooks can Get you more Customers

With smartphones, laptops and other connected devices an increasingly ubiquitous presence in our daily lives, it’s clear that the digital revolution is here to stay. However, that doesn’t mean the old ways are gone forever. Despite the popularity of gadgets and gizmos, the heft of a good notebook in your hand, the smell of its […]

How to Start Using Power Banks to Promote your Business

Nowadays, using our smartphone has become almost a reflexive action. Whether it’s checking directions from an online map, chatting with friends through social media or staying up to date with all the latest current affairs, there’s hardly an hour of our waking lives which goes by that doesn’t involve flipping out our phones and logging […]